Apple, this past September:

“We support marriage equality and believe all Australians deserve the freedom to marry the person they love, and to have their relationships recognised with the same dignity and legal protections as their neighbours, friends, and family.”

Over the weekend, Apple Australia released four new iPhone X ads, all reemphasizing that support. Each video is backed by Australian singer/songwriter Courtney Barnett, who recorded a cover of the INXS classic Never Tear Us Apart specifically for the ads.