Om Malik:

Why sit through the whole show, when you know the best bits are going to be online soon, to be viewed later. Bruno Mars and Cardi B performance from Grammys has 5.2 million views on YouTube. The performances of Logic, Keesha, Lady Gaga and Sam Smith garnered a whopping 4 million views; the numbers are staggering compared to the “linear television” viewership.

Viewership for the Grammy’s was way down this year and I think Om is right on the reason why.