Start off with a quick read of this Apple Insider post: If iPhone X Demand Is Less Than Expected, Analyst Expects It to Be ‘End of Life’ When Replacements Ship.

From the post, this bit about KGI predicting a quick end-of-life for iPhone X:

KGI also expects a trio of iPhone models in the fall of 2018. He predicts the iPhone X will be “end of life” in the summer of 2018, instead of being retained as a lower-cost option in the following year. If this is the case, it would be the first time that Apple has not retained the previous year’s model to allow for a wide range of iPhones available at many price points.

John Gruber shares some insight on this:

This would not be the first time an iPhone flagship model didn’t stick around for a second year. In 2013, Apple introduced the iPhone 5S to replace the iPhone 5, and also introduced the iPhone 5C to occupy the second pricing tier.

The iPhone X was a relatively giant leap in hardware design. The notch took a lot of heat and it seems a logical speculation that Apple is working hard to shrink the hardware footprint and the notch. And that means a new rev of the iPhone X. Once that happens, it’d seem logical to end-of-life the previous version. If the KGI speculation is true. If.

But my favorite part of Gruber’s post is his takedown of a Newsweek article, with the headline:

Is Apple About to Cancel the iPhone X? Poor Sales Mean Device Faces ‘End of Life’”

This article got a fair amount of traction, but it was based on the Apple Insider article quoted above. Headlines. A sharp, cutting tool, dangerous when used poorly.

Follow the link above to Gruber’s post. A worthy read.