App Store customers around the world made apps and games a bigger part of their holiday season in 2017 than ever before, culminating in $300 million in purchases made on New Year’s Day 2018. During the week starting on Christmas Eve, a record number of customers made purchases or downloaded apps from the App Store, spending over $890 million in that seven-day period.

What an incredible amount of money spent in seven days. Phil Schiller said that developers earned $26.5 billion in 2017, which is more than a 30 percent increase over 2016.