Tara Sorensen, the head of Amazon kids programming, will take on a similar role at Apple as the company pushes more into developing original content. She will report to Apple’s chief content officers Zack Van Amburg and Jamie Erlicht, themselves former Sony TV executives. Along with Sorensen, international development executive Carina Walker and business affairs chief Tara Pietri will also depart Amazon for Apple, with Pietri leading Apple’s legal affairs division. Walker will again be an international creative executive, reporting to fellow Amazon alum Morgan Wandell.

Apple is getting serious. It’s going to be an interesting 2018 in the video space.