Grab a link to an Amazon product you are considering buying, or to an App on the App Store.

Next, fire up this URL in your browser, and paste the link in the text field, tap the Analyze button. There will be some chugging, machine learning at work, and then you’ll get some results, an assessment of the reviews for the product in question.

This is not an endorsement for Fakespot. Time will tell how accurate their assessments of fake reviews are. But this is certainly interesting, a step down the machine learning path, showing what’s possible and what’s definitely coming.

Worth a look.