Jonny Evans, writing for Computerworld, on the top reasons switchers are switching to iPhone, as laid out by Creative Strategies. Though the title might seem click-baity, the logic is thoughtful.

A taste:

Today’s smartphone user may have subscriptions with multiple such services. They are also likely to own multiple devices, and that’s where the problem emerges. In contrast to competitors, Apple’s platforms are far better at syncing passwords, settings, images and other items between all your devices using the same Apple ID. You can even set up a new iPhone just by tapping it with your old one in iOS 11.

That kind of convenience makes it so much easier for consumers rapidly engaging in a multi-device, multiple-service, cross platform digital existence. This sync extends across to Apple’s Macs, of course.

Solid read.