One thing Apple does know, though: It doesn’t want them to feature sex. Or violence. Or any of the mature stuff you can find in hit TV shows like “Game of Thrones,” “Breaking Bad” or “The Walking Dead.”

…Apple wants comedies and emotional dramas with broad appeal, such as the NBC hit ‘This Is Us,’ and family shows like ‘Amazing Stories,’” the show Apple has already agreed to fund.

I suspected this would be the case. I’m not sure how I feel about it, to be honest—if the company is hiring talented people, they can probably put together whatever kind of show Apple wants. However, most of the biggest hit shows these days are not from traditional network TV stations. Apple could fall further behind Netflix, Amazon, and others before it even gets started.