Reuters:
Apple Inc’s older iPhone 7 models are outselling the recently launched iPhone 8 ahead of the early November debut of the premium iPhone X, broker KeyBanc Capital Markets said, citing carrier store surveys.
Traditionally, new editions of the iPhone have sold quickly as fans queue for the latest upgrade, but early surveys have added to chatter that the iPhone 8 is not proving as popular as its predecessors.
- Not clear if this is true. These are not Apple’s numbers.
- If true, not clear if the motivation is demand for the iPhone X dimming demand for the iPhone 8, or a statement about the relative perceived values of the iPhone 7 vs iPhone 8.
No matter, this is the first time Apple has created this type of choice for the iPhone consumer, pitching a next generation product at the same time (give or take a month) as a new product that extends an existing line.