Earlier this week, a small startup called Init.ai announced that it soon would be discontinuing its service — a smart assistant for customer representatives to parse and get better insights from their interactions with users, as well as automate some of the interactions — because the team was (according to a notice on the site) “joining a project that touches the lives of countless people across the world.” TechCrunch has now learned what that project is: the team is joining Apple.

This is great news. As much as Apple touts Siri and how smart it is, I still can’t get it to work reliably.