Benjamin Klymer, Executive Editor of Hodinkee:

One of the most amusing things about doing what I do for a living – writing about and working with mechanical watches – is the reaction that other watch guys expect me, or really any other reasonable watch person, to have about the Apple Watch. They think we should hate it. I don’t hate the Apple Watch, nor should anyone else. If anything, the build quality versus price ratio on the Apple Watch is so embarrassing for the Swiss that I genuinely think it will push mechanical watchmakers to be better.

This is a thoughtful, long, and fantastic review of the Series 3 Apple Watch. More specifically, Benjamin is writing and speaking about the ceramic Edition model, which now comes in both grey and white. Don’t miss the video at the top, and the terrific collection of pictures sprinkled throughout.

There’s no way to quote out all the chewy goodness in this post, but I did find this particular point fascinating.

On the red dot on every single Apple Watch Series 3 Edition:

All Edition watches feature cellular technology so all Edition watches will feature the red dot.

And:

If Apple did want to have some visual cue to let others know you’ve copped the new hotness with that cellular bizness inside, why make it a red dot, a logo well known and loved by a brand with which many consumers of “luxury digital products” are well acquainted – Leica? Hell, Apple designers Jony Ive and Marc Newson even collaborated on a Leica for the Red Charity Auction in 2013. Again, the red dot isn’t a huge deal, but I’d love to get the background on this. Why that and why there?

To see this red dot similarity for yourself, just hop over to the Leica camera web site. That red dot is all over the place. Interesting.

[Via DF]