Amazon has started its own take on copying Black Friday to July with its third annual Prime Day sale, which kicks off tonight at 9p ET.

Read more on Amazon’s official Prime Day site.

As is, this model is not compelling for me, but could be I’m really missing out on some great bargains. Just seems like a yard sale, pawing through endless pages looking for buried treasure.

But perhaps I’m missing the value. Anyone out there excited by this? Tweet at me, let me know what I’m missing.