Music industry sources say the carmaker has had talks with all of the major labels about licensing a proprietary music service that would come bundled with its cars, which already come equipped with a high-tech dashboard and internet connectivity.

I understand most of what Elon Musk tries to do, but I don’t get this one. He should integrate all of the big services into the cars and let the customers choose. Making a new music service doesn’t seem to solve a problem for consumers.