Jacquire King speaks the same way he produces and mixes records: he’s direct, to-the-point, and avoids unnecessary hype. It’s an approach that has served the 50-year-old Washington, D.C. native well, from his previous perch at Nashville’s legendary Blackbird Studios to his Grammy-winning work with Kings of Leon, Buddy Guy, and Tom Waits.

This video demonstrates perfectly why I love Universal Audio so much for recording and mixing. They care so deeply about matching their plug-ins to the analog counterparts that you can’t tell the difference. I use an older Apollo twin and UA plug-ins in all of my recordings.