Mac Pro: Failure and future

Jean-Louis Gassée unpacks last month’s Apple Mac Pro confessional, seasoned with Microsoft’s new Surface devices and recent financial results.

Lots to enjoy here, but one particular conjectural question stands out for me:

Apple’s Developer’s Conference (WWDC) will be held in four weeks. We’ll be treated to the usual discussion of whether the iPad is a laptop replacement, of course, but Mac talk could prove to be even more interesting. In particular, will Apple announce an ARM-based Mac?

That seems far-fetched to me, though rolling their own Mac processors certainly seems a logical path for Apple to take in pursuit of owning the entire stack. Given how small (in terms of number of units as well as revenue) a slice the Mac Pro represents, seems to me (and I’m far from an expert) it’d be hard for Apple to recoup their investment on a custom Mac-targeted ARM chip.

That said, read Jean-Louis’ take here. Always thoughtful.