KGI: Apple likely to announce ‘home AI’ Siri Speaker at WWDC, positioned as high-end Amazon Echo competitor

Benjamin Mayo, 9to5Mac:

KGI’s Ming-Chi Kuo has published an industry report today claiming that Apple will likely announce a Siri Speaker product (branding unknown, Kuo calls it ‘Apple’s first home AI product’) at WWDC in June. The device will compete with the Amazon Echo and go on sale in the second half of the year.

Kuo says Apple’s product will feature ‘excellent’ sound with seven tweeters and a subwoofer, and will be positioned as a more premium product than the Echo … with a higher price tag to match.

KGI’s report is not definitive about the launch timeline. It says that they believe Apple has a more than 50% chance of announcing the Siri Speaker product in June. This leaves some wiggle room in case plans change or the launch is pushed back.

Will I be able to order stuff from Amazon on the Siri Speaker? Send roses? Order pizza? Will Siri evolve from the current model, or will this be the existing Siri capabilities in my kitchen/living room?

If I say “Hey Siri”, who will get the call, my Apple Watch or my Siri Speaker? Will they expose settings to let me customize the experience?

If true, this will be interesting to watch.