Heartfelt shout-outs to Tim Cook from the Emmys and Oscars stages — how would that sound? Or lest we get too ahead of ourselves, how about a title card that reads “Apple Films” or “An Apple Original Series” in front of your favorite new movie or TV show?

It all has a bit of a ring to it, right?

This is a fascinating read. We all know that Apple is interested in expanding into video, but they are going to have to do something more than a series featuring Dre or Planet of the Apps if they want to be serious about it.