I’ve been using Apple’s newest iPad for a couple of weeks now and love it. The more I used it, the more I realized that it wasn’t the features that make this iPad so good, it was Apple’s strategy in releasing it that I was impressed with.

Make no mistake, this is a powerful iPad. It can do pretty much anything you want it to do with power to spare. More importantly, it can do anything Apple’s target market for this device wants it to do. That’s the key.

I did hear some complaints that the screen wasn’t as capable as the iPad Pro or the new iPad wasn’t quite as powerful as the iPad Pro. That’s absolutely true, but if those are the features that matter to you, Apple makes two versions of the iPad Pro that will suit your needs perfectly.

The new iPad is for a different type of consumer.

There are two segments of the market that will benefit greatly from having a powerful iPad at a lower price point: those under 20 years old and those over 55 years old. ( You can substitute your own age groups, but before you yell at me, listen to my reasoning).

Pro users are going to upgrade their iPad for different reasons than a normal consumer will. Feature consideration is big for a pro, while price is a huge consideration for a consumer.

Typically consumers are going to want to surf the Internet, send email, FaceTime with family, perhaps play the odd game, and do other general tasks. They want a more portable computer than what any computer offers, and they want it at a really reasonable price.

Let me introduce you to iPad. That’s exactly what this is. It’s powerful, light, and at $329 it is the most affordable iPad Apple produces.

There are many people in between those age groups that I mentioned that will also buy this iPad. It may be a companion device for a computer or something to use while on vacation.

It’s also going to be the perfect upgrade iPad for all those people that have not upgraded in years because the iPad they have is perfectly fine. I know a lot of people that are in that situation.

I know quite a few people that have already purchased or upgraded to the new iPad. Price by far the most common reason for buying it.

Not one of them cared about the pro features that weren’t available on the iPad because they weren’t going to use it as a pro device. The entire family was going to use it in some capacity, including their kids.

Like any device, iPad is not going to be for everyone—if you need pro features, buy a pro device. However, if you want to upgrade your existing iPad or one of those other tablets, this is the iPad for you.

iPad was a brilliant move by Apple. They understood the market and tailored a device to fit its users perfectly.