As much as I may disagree with Apple Music’s focus, I do agree with this.

Yet despite competition from Spotify, Jay Z’s Tidal, and others, Iovine doesn’t believe that streaming has to become a winner-take-all proposition.

“Not if streaming is done right,” he says. What “right” means is that each service is culturally different, he explains, so that each has a different feel. “Yeah, they all have the same catalog, but what we’re doing is we’re just building on top of that. That’s where the personality and the feel will come from.”

I only wish that Apple’s culture included less pandering to celebrities and more focus on the user experience, as well as including a wider variety of musicians and genres they are willing to promote. I doubt that will happen, but one can hope.