Daniel Steinberg:

I was an early embracer and adopter of iBooks Author. I could produce beautiful books. The software was initially frustrating but they improved it in significant ways early.

Then they stopped.

And:

iBooks Author could have been a trojan horse into the personal publishing business. It would have been classic Apple. Instead of small authors going to Amazon’s platform, they would have started with iBooks Author. Apple should have made it easy for them to push to Amazon as well. Why? Because these people wanted to publish on Amazon but they weren’t considering publishing with Apple. Thousands of authors would have come to Apple to create content and stayed with Apple after publishing content there.

Daniel Steinberg knows of which he speaks. He’s an excellent writer, and dedicates himself to teaching others. If you get the chance to hear one of his talks, do so. More to the point, he’s no curmudgeon.

A post worth reading, especially if you care about books and teaching.