As part of the partnership, Sprint will acquire 33 percent of TIDAL. JAY Z and the artist-owners will continue to run TIDAL’s artist-centric service as it pioneers and grows the direct relationship between artists and fans. The formidable pairing of Sprint and TIDAL will grow customers on both platforms by offering exclusive access for customers who subscribe to TIDAL. Sprint’s chief executive officer, Marcelo Claure, will also join TIDAL’s Board of Directors.

Everyone wants in on music streaming, so this makes sense for Sprint—it’s an extra it can offer its customers. It also makes sense for Tidal because things haven’t been going well for them. Even Kanye West was begging Apple to buy Tidal.