At the CES show this week a raft of appliance and home electronics makers said they have added Amazon’s voice-controlled virtual assistant, Alexa, to products ranging from TVs to robot vacuums. For non-techies, CES is the annual Las Vegas geek fest where these companies converge to show off their latest and greatest gizmos and features to more than 100,000 attendees.

We don’t know where this is going yet, but it’s clear that Amazon wants to be the hub in your home, and third-parties are buying in. Siri still seems to be the assistant you carry with you, but not the one that controls your surroundings.