Biggest spike in traffic deaths in 50 years? Blame apps.

New York Times:

The messaging app Snapchat allows motorists to post photos that record the speed of the vehicle. The navigation app Waze rewards drivers with points when they report traffic jams and accidents. Even the game Pokémon Go has drivers searching for virtual creatures on the nation’s highways.

And:

After steady declines over the last four decades, highway fatalities last year recorded the largest annual percentage increase in 50 years. And the numbers so far this year are even worse. In the first six months of 2016, highway deaths jumped 10.4 percent, to 17,775, from the comparable period of 2015, according to the National Highway Traffic Safety Administration.

I don’t see this as alarmist. Clearly, there are more apps each year that are useful and usable while driving. Will we address this before we ultimately make the move to autonomous vehicles? Is there an obligation on Apple and Google’s part to do something about this?