Jean-Louis Gassée, writing for Monday Note:

For months, tech bloggers declared that the upcoming iPhone 7 would be boring, lacking creativity, a flop waiting to happen. “So unless something crazy happens in the next few months, the iPhone 7 will look and feel a lot like the 6s.”

Steve Kovach, The iPhone 7 is going to be boring, Tech Insider

And:

Unprayed for but a godsend nonetheless, the months of deprecation lowered expectations for the unborn iPhone 7. One could say that the pundits did for Apple what the company should have done on its own: Underpromise as an easy path to overdelivery.

With this response to Steve Kovach:

Yes, something crazy did happen, and it was right under your nose: The widely rumored dual camera. Apple did underpromise and overdeliver, after all…

Great piece by Jean-Louis, covering Steve Jobs’ rollout of the original iPhone, the resulting devastation of the camera market, and other musings.