Hayley Tsukayama, writing for the Washington Post:

There’s a good reason to sell the iPad Pro as a “computer” rather than a tablet. Tablet sales have been slowing. And while computers are also in a sales slump, there is growth in the “detachables” category — devices that blend the tablet and the traditional laptop and have, well, a detachable keyboard. Casting the iPad Pro this way is important to Apple to catch the eye of businesses and business people, who may want something light but still functional for work.

Balanced with this quote from Steve Jobs:

What I love about the consumer market, that I always hated about the enterprise market, is that we come up with a product, we try to tell everybody about it, and every person votes for themselves. They go ‘yes’ or ‘no,’ and if enough of them say ‘yes,’ we get to come to work tomorrow. That’s how it works. It’s really simple. With the enterprise market, it’s not so simple. The people that use the products don’t decide for themselves, and the people that make those decisions sometimes are confused.

And:

The business market has changed in ways that blunt Jobs’s old criticisms. He didn’t like that enterprise devices weren’t personal; that’s no longer the case in a BYOD world. Even when there’s a set list of devices approved by a workplace, it almost always includes an iPhone, an iPad or at least some iOS-friendly apps.

And businesses are a great market for the tablet and the “post-PC” vision that Jobs envisioned with the introduction of the iPad. With a more mobile workforce, the iPad and the iPad Pro — along with the Microsoft Surface Pro 4 and other 2-in-1 devices — make a lot of sense for moving from hotel room to living room to board room.

Interesting take, interesting read.