Vlad Savov, writing for The Verge:

The copying of Apple has evolved. It’s less literal now, as companies strive to recreate the essence of Apple’s success, whether it be through vertical integration (as with Huawei and its in-house processor design), positive brand associations, or simple aesthetic and tactile appeal. Apple is still the Michael Jordan that every Chinese smartphone manufacturer looks up to, but instead of trying to dunk with their tongues sticking out or shoot fadeaway jumpers, these rising stars are developing their own ways of scoring points with consumers. Instead of imitating, they are emulating.

I think companies like Xaiomi recognize that there are legal issues if they bring a straight-up iPhone copy into the US. If they want to truly become a global player, they need originality.

That said, no amount of originality will allow them to cross the iOS/Android divide. Apple has done a brilliant job creating an ecosystem that keeps its customers on board while encouraging drift from the Android side.

The key is to maintain the originality and security of iOS and find a way to address the software quality issues that have crept into the mix.