Apple drafts more everyday people for new “Shot on iPhone” campaign

Time:

Following last year’s Shot on iPhone 6 campaign, Apple is bringing back the concept for the iPhone 6s.

The new ad campaign features 53 images from 41 amateurs and professional photographers from around the world.

While the previous campaign included a variety of photographic subjects – from landscapes to extreme close-ups – this time, Apple has put the focus on portraits, most of them photographed in subtle, everyday moments.

As someone who teaches beginners how to take better photographs no matter what camera they have, I love this campaign and have used past iterations to show students what kind of amazing images you can create with “just” an iPhone.