Venturebeat:

It’s always been important for advertisers and content creators to consider their target audience when developing an ad campaign. In the past year, however, we have seen a slew of ad campaigns that seem to have skipped over this essential, yet obvious, standard. Perhaps advertisers forget that unless they carefully understand and represent their audience’s values, they’ll get bombarded with aggressive tweets, posts, pins, and shares, calling them cold, insensitive, and downright ignorant.

These kinds of campaigns can easily be avoided if advertisers learn to engage better with their consumers so that they truly grasp their audience’s character.

That said, here are seven ad campaigns that just plain failed in 2015.

As much as many of us, myself included, hate most of the advertising we see, a good campaign can really capture our attention. Sadly, so can a bad one. These campaigns make you wonder how the hell they managed to make it out into the wild.