This is a great read. Veteran journalist Steven Levy got the chance to interview Ford’s Executive Chairman Bill Ford (former CEO and namesake Henry Ford’s great-grandson). Like everything Steven Levy writes, this is well written, thoughtful, and entertaining.

The most highlighted element from the post is this quote:

“To me, Silicon Valley is an interesting culture, but in its own way it’s every bit as insular as the Detroit culture has been accused of being. There’s a feeling that if something doesn’t originate in the Valley, it’s not worthwhile.”

I see Apple and Ford as two great institutions moving towards each other. It’ll be interesting to see if Apple makes cars and if Ford moves into digital devices.