In a nutshell, The Telegraph ran an article that said:

Apple is under pressure from mobile operators to make it easier for customers to switch between the iPhone and smartphones that use Google’s Android software, amid mounting fears over its dominance.

According to a senior industry source, Apple has privately agreed to develop a simple tool to help consumers shift data such as contacts, music and photos if they move to Android. Major European telecoms operators are concerned that only a tiny fraction of customers ever move off the iPhone, in part because of the technical hassle of transferring data.

Buzzfeed followed with this article, and a definitive “No we’re not” from Apple:

On Monday afternoon, Apple responded to reports claiming it is developing just such an iOS-to-Android tool by rather definitively calling bullshit.

“There is no truth to this rumor,” Apple spokesperson Trudy Muller said in a statement to BuzzFeed News. “We are entirely focused on switching users from Android to iPhone, and that is going great.”

That is all.