Jonny Evans, writing for Computerworld, had the chance to speak with Kathryn White, the IBM Vice President with responsibility for the IBM / Apple partnership.

Integrating the IBM MobileFirst for iOS apps with Watson will allow them to predict customer trends and improve decision-making. In a financial advisor app, for example, [we] could use Watson Analytics to visually show the advisor what’s trending, what [the] market sentiment is and help them make decisions. With Watson, the app will get better and smarter over time.

And:

For example…the Ancillary Sale app delivers predictive analytics to flight attendants, suggesting next-best actions like which beverage or upgrade option to recommend to a passenger. With Watson, the app could learn about a repeat passenger’s preferences and make recommendations specific to them. That would take the airline’s customer service to the next level.

Some tantalizing opportunities to bridge the deep thinking power of Watson through the net and iPhone, all the way to the Apple Watch on your wrist.