Jacob Kastrenakes, writing for The Verge:

Tumblr’s iOS app now allows iPhone 6S users to add Live Photos to their posts, just as though they were adding any other photo. When someone on an iPhone comes across it in their feed, they’ll see the Live Photo icon in the corner, letting them know it can animate.

Use 3D Touch (or press and hold if you are on an older phone) to activate the Live Photo.

Android users appear to be out of luck, however. Despite receiving an app update today, Tumblr on Android just displays Live Photos as a still image. Same thing on the web.

This may be a limitation placed by Apple, or it could just be that support for other platforms isn’t ready. Either way, it means that Live Photos, while a lot more shareable today, are still locked into the iOS ecosystem. Getting support from Tumblr goes a long way to change that, but Apple’s going to need to make it so that almost anyone can see Live Photos before they’re really worth hanging onto.

The question here is, what is Apple’s intent? Is Live Photos only a thing for people on an iPhone? Seems logical to me to spread the ability to experience Live Photos far and wide, create a standard that can be experienced across all platforms.

Though it would be hard to lock Live Photo creation to the iPhone (there are already mechanisms to turn Live Photos into GIFs and GIFs into Live Photos), to create a Live Photo directly from your camera requires an iPhone. That should be enough of a lock-in to drive Live Photo enthusiasts into Apple’s arms.