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Two weeks ago, a YouTube channel called “Tony is Back!” was born. It claims — in a series of three commercials — that the Frosted Flakes mascot is now here to help the adults who grew up eating his nutritious cereal. Unfortunately, Tony is no longer any sort of role model.

Each of the three commercials functions like a brutal and disturbing garden-path joke, made plausible by the production value, “They’re Grrrrreat!” tagline, and inclusion of one obviously trademarked and highly-protected mascot/spokestiger. Even stranger, the channel created a website and a hashtag (tonyisback.com and #tonyisback, respectively). The site, like the commercials, looks professional enough to fool an average person. Many of the links point back to the official Kellogg website.

These might be considered NSFW but they are definitely weird and demented. How the site is still up even after the Facebook and Twitter pages have been suspended is beyond me. Perhaps it’s an attempt at a viral campaign by Kellog itself? Regardless, if you like your Sunday humor dark and weird, these videos will be right up your alley.