Haven’t seen this in the wild yet, but I am a big fan of the new iPhone 6s ad shown during yesterday’s rollout. This is top work, my favorite ad in a long while, and another sign that Apple is running on all cylinders.

The ad is high energy (contrasting nicely with the some of the more laid back Apple Watch ads we’ve seen lately). It features some excellent voiceover work by (I believe) Lake Bell (big fan, perfect fit here, hope Apple continues to use her).

Perhaps the best part of the ad is the way it manages to show off “peek” and “pop”, the interface changes that come along with the new iPhone’s 3D Touch, what Apple calls “The next generation of Multi-Touch”.

Oh, and, Bill Hader. What’s not to like?