This essay might be a bit off-putting at first blush. The title is “Showing off your Apple Watch – A Simple Guide”.

But this isn’t really about being a showoff. It’s more about explaining the Apple Watch to an interested friend or family member. And that works.

You begin by saying that what you did get for yourself is in fact a great watch that you can adapt to your taste and occasions. Show them the physical attributes of the device and how great the finish is. Demonstrate the way you can change the bands. Show how you put the device on. Introduce the digital crown by showing how it can move content on the screen. Next, talk about the screen quality and the fact that you can read the clock in the dark. Show them how you select a watch face then how you can customize it and save it for later. Say a few words about the use of force touch. Tell them how precise the time is compared to a traditional watch. Repeat many times how the Apple Watch is a great… watch.

If you are the go-to person for your friends and family on all things tech, this is worth a read.