The device will communicate via a form of technology known as NFC and won’t have to be charged, Chief Executive Officer Nick Hayek said in an interview. The Swatch smartwatch will also let consumers make mobile payments and work with Windows and Android software, he said.

I really like the not having to be charged bit.

Hayek is ready to go head-to-head with Apple Inc., which has scheduled its smartwatch introduction for April.

Nobody is truly ready to take on Apple.