Re/code:

The ad — which is strongly evocative of Apple’s holiday campaign in the United States — celebrates the importance of family, even as it underscores the growing importance of China as a market for Apple.

Apple’s commercial depicts a young girl using the company’s products to create a memento for her grandmother incorporating a popular song from the 1940s, “Forever Smile,” sung by acclaimed Chinese singer and actress Zhou Xuan, who earned the nickname “Golden Voice.”

The spot is aware of Chinese culture without resorting to token motifs (no lanterns, dragons or other clichés). Indeed, it was produced by award-winning Asian filmmaker Ann Hui On-Wah, art director William Chang Suk Ping and cinematographer Christopher Doyle.

This is not the first Apple ad to run in China (that’d be this one), but the first created specifically for China.

Here’s the ad.