I wish I could embed this video, but since I can’t, follow the link to check out Honda’s incredibly clever new marketing campaign video. To me, it’s not at all about the product (the supercharged Honda Civic Type R) or the plot of the video, but about the delivery mechanism.

When the page loads, play the video. If you press and hold the R key at any time during the video, you’ll immediately switch to a perfectly matched alternate view which tells a completely different story. Press and release R as you like to instantly shift back and forth. Incredibly well done.