Nice writeup from AppleInsider focuses on the controversy itself, how it ultimately benefits Apple and injures the companies that have tried to take advantage of it.

On the video that started it all:

The man in the infamous video has large hands that make the expansive iPhone 6 Plus look both reasonably sized and remarkably thin. As he flexes the device from both ends with enough pressure to drive the blood out of his thumbs and inflame his fingertips, his pre-bent iPhone bends even more. Who would have guessed that were possible?

Observers on Reddit were quick to call attention to the editing of the video, which supposedly portrays the phone as being bent in one sitting but actually shows the clock jumping back and forth, resulting in a contrived timeline that raises more questions than simply “can one destroy expensive gear?”

All this attention ultimately brings the focus of attention exactly where Apple wants it:

BendGate is specifically directing the attention of millions of people (36 million views so far on YouTube, paired with mentions in every newspaper and on every local TV newscast) on the exact feature Apple wants to promote about its latest iPhone models: their larger screen size and thinner body that makes them still quite easy to use with one hand. That’s a level of incessant, mainstream promotion that would be difficult to orchestrate and bankroll, even for Apple.

There’s a lot more. Good stuff.