When Apple announced the iPhone 6 and 6 Plus, I wrestled with the question of how big the new models were with respect to my existing iPhone 5s. Will the 6 Plus fit in my pockets? Obviously, a trip to the Apple Store is one solution, but not everyone has access to one.

My poor man’s attempt at a solution was to create a printable document with all three phones, side-by-side. Not a perfect solution, since many printers scale before they print.

Apple is clearly aware of this issue and has responded in a number of ways. As people lined up outside Apple Stores nationwide on launch day, reps walked the lines with the new phones to give folks a chance to hold them, to get a sense of the size so they could make up their minds before they went in store. Smart.

Now Apple is rolling out a national ad campaign showing actual size images of the 6 and 6 Plus. The linked ad appeared on the back cover of Rolling Store magazine. I think this idea is terrific and has legs.

Why not create some iPhone 6 “actual size” coasters and distribute them to bars and restaurants? Spreads the word, offers an unusual advertising approach, people can take them for a spin in their pockets, see how they fit.