Quartz:

Call it the Church of Apple. Steve Jobs once called big phones Hummers (like the cars) and said that no-one was going to buy them. (He was sitting next to the current CEO, Tim Cook, when he said that.) Only a year after the iPhone 4S, the iPhone 5 was released with a 4-inch display and it sold like hotcakes. The Apple fans bought it and loved it. And the same thing is happening again. So what gives?

To me, it’s about acclimation. The move from the iPhone 4 to the iPhone 5 form factor was an easy adjustment. The iPhone 5 was lighter and longer, but still easy to use with one hand. The move from the iPhone 5 to the iPhone 6 is a bit more of a leap, and the move to the iPhone 6 Plus form factor is truly dramatic, challenging our preconceived notions about the aesthetics of phone size.

The time for calling the iPhone 6 a “sleek, sophisticated rounded rectangle” compared to the Galaxy S5’s “bulky, hideous rounded rectangle,” as The Onion put it, has passed.

As Apple releases their sales figures, we’ll get a true sense of how people really feel about the iPhone 6 Plus. No matter what the short term sales figures reveal, I think people will get used to the larger size.

Walt Mossberg said this back in 2012:

As a mobile phone, the Galaxy Note is positively gargantuan. It’s almost 6 inches long and over 3 inches wide. When you hold it up to your ear, it pretty much covers the entire side of your face. You look like you’re talking into a piece of toast.

That toast reference is now being thrown back at the Apple community in commercials and countless blog posts. I completely understand the impulse. Enjoy the moment.