This is certainly true:

No corporation has worked harder to seem monolithic than Apple. With a famously tight focus and legendary secrecy, the internal workings of the company are a mystery. “Apple” rejects your app, not some front-line app reviewer. “Apple” opaquely dupes your Radars, not a specific team’s junior Engineering Project Manager. For years, Apple’s showmanship and PR have bred the sense that they are more magical chocolate factory than cube farm.

But, as Allen Pike writes, Apple is so much more than this. An insider’s view on the shift that is happening within Apple.

With the WWDC NDA lifted, other Apple employees, from the creator of Swift to various API maintainers, took to Twitter to gather feedback on all the goodies they’d dumped on developers. In the web community this would be expected behaviour. In the Apple community, it’s a delight.

Terrific read. [Via iOS Dev Weekly]