TechCrunch:
App developers know that having good ratings and reviews means more users will be wiling to download their app. And thanks to ratings’ influence on Apple’s ranking algorithms, it will help their app be better discovered via the App Store’s Top Charts as well. Because of this, some — okay, many — developers manipulate their apps’ positions by posting fake ratings and reviews. It’s sort of common knowledge these days, in fact. Any brief, glowing, five-star review is immediately suspect.As it turns out, it’s suspect to Apple, too. And now the company is doing something about it.
This is one of the reasons why I never pay any attention to ratings on the App Store. The only ratings I care about are from friends or trusted sources.