Cult of Mac:

Apple TV may have a new competitor in the form of Sony, which unveiled its PlayStation TV at Monday’s E3 event — showcasing a TV set-top box which features a strong emphasis on gaming.

Released as PS Vita TV in Japan, PlayStation TV will arrive in the U.S. and Canada this fall. It will allow users to stream games from their PS4 to other TVs in the house, thereby extending the gaming experience. It will also let you stream PS3 games and older classics via the forthcoming Playstation Now, which will presumably require no PS4. On top of this it will provide all the streaming services you’d expect from a set-top box, such as Netflix and Hulu.

I just can’t see this succeeding in the mainstream consumer market. Sony’s brand just doesn’t have the same relevance, same strength as it used to have. I can see Sony getting some traction with console gamers, but they’ll still have to battle Apple, Google, and now Amazon for even that mindshare.