Fast Company:

You could be forgiven for thinking that the picture of the bearded man found on all Burt’s Bees product is just that–an illustration designed to humanize the company. But Burt Shavitz is a real man, and he’s the subject of a new documentary that delves into the life of a curmudgeonly beekeeper and former photographer who improbably became the face of a global brand.

The trailer for “Burt’s Buzz” looks very interesting.