Imagine if poring over your finances were as easy as using your favorite app, or smartphone. – “The Apple of finance,” Quartz.

Now it is, with Betterment.

Betterment is a groundbreaking automated investment service, with over 35,000 customers already benefiting from Betterment’s integration of technology and years of investment expertise, combined in one elegant online application.

Betterment’s UX and UI are adored by tech and design enthusiasts, without the red tape of other investment providers. Betterment is delightful on the outside, with killer technology under the hood, and our free iPhone and Android apps help you stay connected to your diversified portfolio at all times.

Betterment has eliminated the unnecessary costs and complications of investing intelligently. It’s straightforward investing for all, whether you have $10,000 or $10 million.

Ready to invest? We’re excited to offer readers of the Loop up to 6 months of Betterment automated investment management for free.