At first blush, this might seem an unnecessary complication. In order to play Osmo games, you sit your iPad in a stand in portrait mode, then place a clip over the iPad camera that contains a small mirror. A tangram puzzle appears on the screen, and you slide blocks on the table in front of the iPad to complete the puzzle.

No big deal, right?

But there’s something more to this than simply reflecting puzzle pieces onto the screen. There’s a real interaction between the actions in the physical world and a model’s representation in the virtual world. Kinda, sorta, an augmented reality, but done very simply, cleanly, just perfect for a series of kids games.

The video below is a marketing piece, for sure, but it does a good job of getting the point across. I’m excited by the possibilities.