“Nest is being run independently from the rest of Google, with a separate management team, brand and culture,” he said in an emailed statement. “For example, Nest has a paid-for business model, while Google has generally had an ads-supported business model. We have nothing against ads — after all Nest does lots of advertising. We just don’t think ads are right for the Nest user experience.”

I really like Nest CEO Tony Fadell. It’s not him I don’t trust, it’s the Google bosses.