The story of Beats by Dre, Monster Audio, and the deal that cost Monster everything

This story was posted in February 2013. It is a fascinating read, made current by the recent rumors of Apple’s possible acquisition of Beats Electronics.

According to the story, Monster Audio (the folks behind Monster cables and the like) did the original engineering work behind the Beats headphones. They also held the patents. As the story unfolds, you learn how what could have been a lucrative deal for all parties slowly unravelled.

Read it yourself, draw your own conclusions, but wow, that is some story.