SI.com:

Bob Paulsen, co-founder of PlayerLync, told SI.com that teams have video and documents sent to their iPads—even when the device is asleep—within minutes after a game ends, allowing them to watch and review without an Internet connection (quite a popular feature for road teams that are sitting on a bus or taking off from a tarmac). Comments and information can easily be added and shared. “Coaches and players insert their own audio, visual, text and clips,” Paulsen says, “and securely send them to one another.”

We see some of this in Apple’s “Your Verse” TV ad.